Capitalizing on growing markets is crucial when it comes to getting more sales and increasing profits. With the amazing popularity of mobile phones and tablets, businesses cannot afford to overlook mobile marketing as a way of reaching both potential and existing customers, easily and affordably.
Although the mobile web is still in its infancy, people are using mobile devices more than ever to surf the web and it is anticipated that by 2014 mobile Internet usage will overtake that of desktop computers. Given these facts, it is crazy to discover that most businesses still do not have a “mobile-friendly” website.
Mobile search is one of the fastest growing online resources. Google®, Bing® and Yahoo!® are heavily investing in mobile – they know that millions of people use mobile search to look for what they want.
Mobile advertising spending will surpass $6.5 billion in 2012 – Ad spend is a great indicator for the current status of an industry. If someone is willing to spend their hard earned money putting their products in front of users on the mobile web, you can assume there is a pretty good reason for it.
Furthermore, if they continue to spend more year after year, that indicates that the previous years investment paid off. And that is exactly how mobile advertising is trending across the board.
Mobile devices have changed the way that consumers shop. Shopping is now at your fingertips 24/7. Besides getting real-time price comparisons from multiple online retailers that influence purchase decisions, devices are used to get secret deals and coupons.
Mobile marketing can help you get local attention for your business by engaging local search maps and directories, which make it easy to find your front door. Tools like Google® Maps and local directories provide general information that includes your location, contact and address.
Social networking is a major factor in the sudden expansion of mobile. Sites including like Facebook® and Twitter® receive millions of visitors a day. Businesses that capitalize on sites like these can enjoy direct engagement with customers (and their friends), even when those people are not actually on the business premises themselves.
With SMS text open rates close to 100%, SMS Text Marketing is fast becoming an extremely effective method of mobile marketing. Likewise QR code scan rates have increased by 4549% between 2010 and 2011 and are also a powerful marketing strategy that is worth considering (More info on QR code marketing can be found here).
Mobile Marketing is hot right now, take advantage and call 01536-737557 for a free consultation with one of our Mobile Marketing Experts.